Business Communication notes for B.com(part 2)

BUSINESS COMMUNICATION B.COM.-II

Q. Define Business Communication?

Ans: Communication is defined as “The flow of material information perception, understanding
and imagination among various parties”.
 Business includes those organizations, which are engaged in the production and distribution
of goods and services to earn profit. Therefore Business communication means, “Flow of information,
perception etc. either within a business organization or outside the organization among different
parties”.
EXPLANATION:-
 We can extract the following points form the above definition;
(i) Flow between two or more parties.
 In business communication the material flow from one person to another person or from
many persons to different people. This flow may either be inside the organization or outside the
organization.

(ii) Flow of information, perception, imagination etc.
 Flow of information takes place when a party transfers the material to another mind. For
example, when a news caster says, “Pakistan has conducted nuclear test on 28th May 1998”. This is a
flow of information from news caster to the listeners.
 Flow of perception means transfer of different feelings. Finally, flow of imagination that
occurs when a painter conveys his/her imaginations through a portrait.

Business Communication Lesson 1

Importance of Business Communication

Meaning:

The term communication is derived from the Latin word "Commnuico" which means to share.The word communication means the act or process of giving or exchange of information,signals,or messages as by talk,gestures,or writing.

Definition:

1.GEORGE TERRY: 

Communication is an exchange of facts,ideas,opinions,or emotions,by two or more person.

2.OXFORD DICTIONARY: The  Oxford dictionary defines communication as "the action of conveying or exchanging information and ideas."
3.HAROLD JANIS:We define communication the process by which message effects response."

Importance of Business Communication

Communication effectively in speaking and writing is useful in all areas of business,such as management,technical,clerical,and social position.
The ability to communication well has always given advantages to those who possess it. Communication has a rich history.The ancient world,both the East and the West,depended on oral communication. In ancient Greece and Rome,It was necessary to communication when dealing with matters in assemblies and  the court.During the Medieval and Renaissance Periods the oral  tradition progressed.

The following points will prove its importance in business;

1. Building Human Relation:Communication is the most vital mean by which people are connected together in the society people have to communication with each other exchanging information, making decisions,talking about new ideas,plans,proposals etc.. They also have to communication externally with foreigners and people of other races and languages.
2. Contact With External Parties:Communication is essential not only for the internal management of the organization but it also helps contact with the outside world.Contacts with  outside agencies such as customer,association,other manufacturers,advertisers,suppliers and institutes etc. are necessary for furthering the interests of the organization. It is necessary the smooth operation of management process.
3. Life Blood Of Every Organization:Effective communication is the life blood of a business organization.In fact no human activity is possible with out communication. Success in business career as well as in personal life depends on the skill to communication effectively .We can say that communication is the life blood of a business organization and without communication,an organization is lifeless.
4. Basis Of Managerial Functions:Communication is a base of function of management.No function of management is possible without the communication process.  A Planing:Planing is one of the important function of management .Planing requires the effective communication among executives and the other personnel.Its means communication is necessary for a planned programme and then controlling the activities of personnel. B.Control:Communication is helpful in controlling the activities of the individuals,departments,and group.The management evaluates their performance.