How Does an Organization Create a Customer?

How Does an Organization Create a Customer?

How Does an Organization Create a Customer?

Organizations (producer/ seller) can create the customers by Identifying customer needs,

designing goods and services that meet those needs than communicating information about those

goods and services to prospective buyers Making the goods or services available at times and

places that meet customers’ needs Pricing goods and services to reflect costs, competition, and

customers’ ability to buy and finally providing for the necessary service and follow-up to ensure

customer satisfaction after the purchase 

How is Marketing Done?

According to Peter F. Drucker If we want to know what a business is, we have to start with its purpose. And its purpose must lie outside the business itself. In fact, it must lie in society since a business enterprise is an organ of society. There is one valid definition of business purpose: to create a customer.

Reasons for Studying Marketing:

Marketing is part of all of our lives and touches us in some way every day. To be successful each company that deals with customers on a daily basis must not only be customer-driven, but customer-obsessed. The best way to achieve this objective is to develop a sound marketing function within the organization.

Major reason to study marketing is:

• Marketing plays an important role in society

• It is Vital to business

• Marketing offers outstanding career opportunities

• Marketing effects your life every day